[心得] Fifi Awards UK 2010

看板Perfume (香水)作者nopeeking (聞故知心)時間16年前 (2010/04/13 12:45)推噓3(3推 0噓 1→)

留言4則, 4人參與討論串1/1

http://morissett.pixnet.net/blog/post/26067491 我居然整理完了。就像奧斯卡頒獎典禮一般，Fifi Awards總是眾星雲集，百花簇擁。（Well isn't that just a little exaggerated? lol）年度英國Fifi Awards於2010年4月12日晚，在倫敦的 Royal Opera House舉行頒獎典禮，以下是各獲獎之作品： Fragrance of the Decade, sponsored by The Perfume Shop Coco Mademoiselle by Chanel 1 Million by Paco Rabanne 要選出"Fragrance of the Decade"這麼大的獎項，其遴選的標準是什麼呢？合格的投票人是英國國內CFSS訓練出來的具資格專業人員。不過以專業人士來投票而言，這結果還滿出乎我意料的就是。 Best New Fragrance Print Advertisements, sponsored by Shortlist Media Flora by Gucci La Nuit de l`Homme by Yves Saint Laurent 評比標準是：視覺效果、與廣告的連結、創意、攝影、模特兒或影像的契合性、香水概念的傳達、記憶強度評審人選來自雜誌之創意總監、廣告公司、美編、攝影師等。 Best New Fragrance Commercial Idylle by Guerlain Only the Brave by Diesel 評比標準是：視覺效果、與平面廣告的連結、創意、攝影技巧與指導、模特兒或影像的契合性、香水概念的傳達、記憶強度評審人選來自雜誌編輯、自由創意工作者、與導演等。 Best New Fragrance Packaging Unidentified Fragrance Object (Ron Arad) by Kenzo F by Ferragamo Black 評比標準是：吸引力、視覺衝擊性、一致性、與香水的連結、實用性、安全與環保概念評審人選來自包裝設計雜誌、建築師、與室內設計師。 House of Fraser 'People's Choice' Award Rose The One by Dolce&Gabbana Gucci by Gucci Pour Homme "House of Fraser"消費者的最佳銷售。 Men’s Health Readers’ Award Only the Brave by Diesel "Men’s Health"讀者投票獎。 Best New Niche Fragrance, supported by basenotes.net Geranium Pour Monsieur by Frederic Malle 由Basenotes.net的使用者選出入圍作品與得獎作品。必須來自獨立香水品牌，不能屬於跨國香氛公司。香水屬於2009年的作品，僅在15間以下的據點銷售。符合以上標準始得入圍。 Best Fragrance Innovation P&g rose garden for a recreated rose fragrance from 16th C for Chelsea flower show (Huh?) Fragrance Foundation member companies who submit entries for this award are required to prepare a presentation and to be judged by Board Directors of the UK Foundation. Submissions are open for new fragrance creation, fragrance production, delivery system, methods of fragrance ingredient extraction, fragrance packaging, fragrance research tool and fragrance database. Submissions for this award are judged on the following criteria: the innovation must have been created in the UK in 2009, must be original and must have the potential to move the industry ahead as a whole. Best New Fragrance in Limited Distribution Les Exclusifs de Chanel Beige by Chanel Italian Cypress by Tom Ford 在50間以下的據點銷售。自英國相關的香水產業界遴選評審，分別有零售商、媒體、製造商、包裝設計公司等。 Best New Prestige Male Fragrance Grey Vetiver by Tom Ford Best New Prestige Female Fragrance Lola by Marc Jacobs 評比標準是：香水獨特性、個性與記憶強度。整體包裝設計、視覺呈現的創新。市場定位與價格。電視與平面廣告。店內廣告、試用品、擺設與能見度。自英國相關的香水產業界遴選評審，分別有零售商、媒體、製造商、包裝設計公司等。所以並不是所有的獎項皆由一般使用者投票選出啊。我喜歡的作品：Idylle by Guerlain (not crazily loved it, but good)、Ron Arad by Kenzo (Nice try, but not the price)、Only the Brave by Diesel (Balanced between price and quality)。我想試的作品：Grey Vetiver by Tom Ford、Geranium Pour Monsieur by Frederic Malle、Les Exclusifs de Chanel Beige by Chanel。我不知道Fifi UK發生了什麼大事，我在猜也可能有個地震之類的：Lola by Marc Jacobs 、1 Million by Paco Rabanne、F by Ferragamo Black、La Nuit de l`Homme by Yves Saint Laurent。無論如何，恭喜以上得獎作品！ -- Also at STYLEblog: http://www.styleblog.com.tw/style_f/article.aspx?name=morissett&no=20098 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 124.8.109.49