[分享] HOW CAN JEANS COST $300?
最近在 http://www.denimology.com 看到一篇文章
HOW CAN JEANS COST $300? 講的一篇Wall Street Journal 的文章總結
他們在分析為甚麼一條 True Religion's 新的牛仔褲要賣超過300 鎂
最後得到結論如下:
If you don't have time to read the article, the short answer is -
the raw materials cost around $50. 原料成本只有 50 鎂
The manufacturer sells the jeans to the retailer for around $140
賣給經銷商 140 鎂
who will then multiply the wholesale price by somewhere
between 2.2 to 2.6 to reach of final price to the buyer of over $300.
然後再x 2.2 到 2.6 倍賣給消費者...
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這意思是, 買 True Religion's 的褲子靠140 越近越有良心? 140-50 是清庫存
50 左右是流血出清嗎? :p
原文出處:
http://www.denimology.com/2011/07/how_can_jeans_cost_300.php
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